NHL Players Invest in Groundbreaking Technology

OSTERSUND, SWEDEN – Marsblade, a global manufacturer and supplier of the revolutionary Marsblade I2 Blade Holder, Marsblade Rollers, and developers of Flow Motion Technology, announced today that they have secured additional funding from a consortium of new and current shareholders. Amongst them Geltis AB and a group of NHL players, including; Auston Matthews, Mikael Backlund, Shane Wright, Nicklas Backstrom, Henrik Zetterberg and Niklas Kronwall.

The funding round of 10.7 MSEK (ca. $1 MUSD) was completed to further promote the I2 Blade Holder, following the incredible user feedback from professional players, skating coaches and top officials. The funds will also go to further strengthen the company’s strong global position in the roller segments. The off-ice training roller is considered the best off-ice skating product on the market and is currently used by over 300 NHL players.

The I2 Blade Holder is currently represented in all major hockey leagues in the world (NHL, AHL, OHL, WHL, SHL, DEL) and used by players such as; Brandon Carlo (Boston), Mikael Backlund (Calgary), Gustav Nyquist (Columbus), Alexander Edler (Los Angeles), Kevin Stenlund (Winnipeg), Gustav Lindstrom (Detroit), Anton Stralman (Boston), Robert Hagg (Detroit) and Andreas Thuresson (leading scorer in the German top league - DEL).

Mikael Backlund

Calgary Flames

Auston Matthews

Toronto Maple Leafs

The instant benefit I noticed is the increased power out of the turns and crossovers. It feels like you get that extra push and jump in your stride!

Andreas Thuresson

Leading Scorer in the DEL

I liked it right away! I’m trusting my stride a lot more, my turning, my edges. It launched my strides. You hop on these and it’s almost like you’re skipping levels!

Navrin Mutter

Nashville Predators

"We have a strong owner base that supports and shares our long-term vision of setting a new standard in hockey. We greatly appreciate the strong desire to help both operationally and financially”, says founder and CEO Hans Victor.

Per Mars, the inventor and co-founder agrees and elaborates: "We want to continue our growth path and seed the market with more Marsblade I2 products, increase awareness of all the unique benefits that our patented Flow Motion Technology provides to today’s hockey players. The tremendous feedback we have on all levels supports the research that the I2 Blade Holder can become the new standard in hockey, revolutionizing the way hockey players skate."

Players and coaches praises the Marsblade I2 for giving them more speed, faster turns and more power in skating. In addition to this, the company has been able to confirm these benefits from a scientific perspective. Working with independent, academic partners at the Swedish Winter Sports Research Centre and the Sports Tech Research Centre in Ostersund, the scientific data clearly shows that the I2 Blade Holder outperforms traditional rigid holders.

Marsblade was founded in 2011, with a clear vision to provide innovative products and technology that will inspire people to join the game, while supporting all hockey players from the NHL to young children.

In the mid 00’s, the former professional hockey player and founder of Marsblade, Per Mars, got the idea to create a training tool that would improve his training off the ice. The idea, sketched on a napkin, was later developed into the patented Flow Motion Technology. It became the foundation for the Marsblade brand, and the core of the innovative, technologically advanced products. Marsblade is a global brand with offices in Sweden and the United States.